The year 2017 marked a significant turning point in the history of Dior. The appointment of Maria Grazia Chiuri as the creative director, the first woman to helm the prestigious house, promised a fresh perspective, a reimagining of the iconic brand's identity. Her Summer 2017 collection, the first to be unveiled under her direction, was eagerly anticipated, and its impact resonates even today. This article delves into the key elements of that pivotal collection, exploring its four distinct themes and providing a context for understanding the price point of Dior bags, both then and now.
Chiuri's debut collection wasn't just a collection of clothes and accessories; it was a statement. It signaled a shift towards a more inclusive and empowered vision of femininity, subtly challenging the traditionally rigid notions associated with the Dior brand. This was immediately apparent in the four distinct themes that structured the collection: J'adior, DIO(R)evolution, Fencing, and Divination. Each theme offered a unique lens through which to explore the evolving language of Dior.
J'adior: A Celebration of Feminine Identity
The "J'adior" theme was perhaps the most immediately recognizable, a playful yet sophisticated take on the iconic Dior aesthetic. It centered around the "J'adior" strap, a bold statement piece adorning many of the bags and shoes. This playful, almost rebellious addition to classic Dior silhouettes represented a subtle yet significant departure from the past. The J'adior bags themselves, often featuring the signature strap alongside the classic Dior saddlebag shape or more structured totes, became instant collector's items. Their price point reflected the prestige of the brand and the high-quality craftsmanship, placing them firmly in the luxury market.
DIO(R)evolution: A Nod to the House's Heritage
The "DIO(R)evolution" theme paid homage to Dior's rich history, reinterpreting archival pieces and motifs with a contemporary sensibility. This translated into bags that featured subtle nods to the past, often incorporating vintage-inspired details or reimagined classic shapes. The use of color and texture also played a crucial role, with a blend of classic neutrals and bolder, more unexpected shades. The prices for bags within this theme varied, depending on the materials used and the complexity of the design, but they consistently remained within the high-end luxury range.
Fencing: A Symbol of Strength and Grace
The unexpected "Fencing" theme introduced a sense of dynamism and athleticism to the collection. This unexpected juxtaposition of typically feminine aesthetics with the sporty world of fencing was a bold move, reflecting Chiuri's commitment to challenging preconceived notions of femininity. While not as directly translated into the handbag collection as the other themes, the influence was subtle yet noticeable in the choice of materials and the overall structure of some bags, suggesting a sense of strength and resilience. The bags within this thematic influence maintained the expected high price point of Dior.
Divination: An Exploration of Mysticism and Symbolism
The "Divination" theme explored the mystical and symbolic, drawing inspiration from tarot cards and other occult imagery. This theme showcased a more romantic and ethereal side of the collection, translating into bags with intricate detailing, unique embellishments, and a softer, more whimsical aesthetic. The prices for bags in this theme could vary significantly, depending on the level of embellishment and the use of rare or exotic materials. Some pieces within this theme could command significantly higher prices than the more classic styles.
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